Hello
I’m a graphic designer with over twenty years of industry experience. I work on projects in print and digital, for a variety of clients. I develop ideas, create illustration and artwork, and manage production. I also work with a network of proven creative collaborators as projects demand.
Salmo trutta
Illustration
Typographic development for fly fishing magazine Fly Culture. Letterforms take on the shape and characteristics of a brown trout.
Exploring space
Illustration
Space-themed illustration developed for a children's brand. Two heads depicting nature and technology overlap to form a rocket.
Big plans
Book
A large format book designed to showcase detail within floor plans, floor plates and photography for a new development in Marble Arch.
Baseline pointers
Interim guidelines
A set of temporary visual standards and applications for the St Bride Foundation. Designed to reshape existing core elements without the need to rebrand.
Graphic detail
Information design
A set of illustrations and infographics promoting Health at Work, which can be used across various mediums and publications.
Words and pictures
Book cover
Photographer John Angerson retraced JB Priestley’s English Journey in images. The cover makes the most of Priestley’s original subtitle.
Heart monitor
Statistics report
Turning dense statistical data on cardiovascular disease into accessible, useable information for researchers and campaigners.
Doing different
Poster campaign
A provocative campaign encouraging people to take an MBA course and improve their career prospects. Multiple messages on a budget.
Choosing wisely
Poster
A kitchen poster packed with information to encourage better food decisions by cutting saturated fats. Interesting and useful on a very limited budget.
Less is more
Digital presentation
A presentation to food industry influencers, pushing for smaller portion sizes. Foods become infographics to make the point in an engaging way.
Simple smart
Stationery
A simple, graphic set of folders for BHF teams, on the theme of cardiovascular disease research.
Elegant efficiency
Fundraising invitation
A printed pack inviting high-profile donors to a fundraising event at Windsor Castle. A high-quality impression, on a low-level budget.
Social good
Impact report
A simple, uncluttered report, designed to brand guidelines, charting the success of a competition to find a social entrepreneur.
Structure and clarity
Information design
A collection of patient information leaflets, made easy to use through colour-coded templates and clear typographic hierarchy.
Explore and discover
Annual review
Celebrating a year of scientific achievements, and explaining complex thinking in simple, accessible terms.
Quick thinking
Poster
This simple poster went from concept to illustration, feedback, amends and print-ready artwork in one afternoon.
252m years. 2 pages.
Coin pack
Presenting the 252 million-year history of UK fossil reptiles, on two sides of A3. A monster editing job.
Multi-tasking
Directory
The cover of this directory of cancer specialists is also the index. It gives GPs an immediate list of specialist areas, with tabs that go straight to that section.
In the spotlight
Annual report
A simple lighting effect dramatises the concept of ‘personalised medicine’ – treating cancer patients as individuals, rather than groups.
Initial sketches
Aged 8
My interest in graphic design started early. Thanks to my Nan for archiving the work.
Life lessons
Booklet series
From eating well to staying active, these illustrated booklets offer simple, practical tips for a healthy life.
Fear factor
Fundraising appeal
Play Specialists make a vital difference in the treatment of young cancer patients. This appeal helped keep them on the team.
Catch and release
Fly fishing
Away from the desk, I tie flies and go fly fishing. It’s a different type of creativity. If you fancy a day on the river, let me know.
Winter break
Invitation
I collaborated with writer Mike Reed on a festive gathering. Our invitation has some fun with the critical creative types on the guest list.
Brand building
Identity
An identity for an architectural photographer: both sides of the story in an instant.
Designed at hat-trick design. Creative directors:
Jim Sutherland and Gareth Howat.
Happy accident
Advertising
A straightfoward approach to advertising a new motorcycle boot by highlighting the consequence of not wearing them.
Things to come
Development brochure
Illustrations cut into a bare landscape hinted at the hidden infrastructure and untapped potential of this vast redevelopment site.
Designed at hat-trick design. Creative directors:
Jim Sutherland and Gareth Howat.
Birthday blowout
Illustration
An observation to celebrate the British Heart Foundation's 50th year.
Smoking gun
Direct mail campaign
To persuade Parliament of the case for plain tobacco packaging, we presented all the facts and figures in a cigarette packet.
Scene-setting
Illustrated product storybook
We only had a brief moment in the studio to photograph this prototype bike, so I illustrated the city around it later.
Designed at GBH. Creative directors: Jason Gregory,
Mark Bonner and Peter Hale.
Changing gear
Advertising
This outdoor clothing range was inspired by the world of rally driving. So we turned its shapes and textures into a landscape.
Designed at GBH. Creative directors: Jason Gregory,
Mark Bonner and Peter Hale.
Heja Sverige
Advertising
For the 19th European Athletics Championships held in Gothenburg, PUMA became official kit supplier for the Swedish Athletics Association.
Designed at GBH. Creative directors: Jason Gregory,
Mark Bonner and Peter Hale.
Streetscape
Property brochure
A set of booklets celebrating the history of each building at the north end of Oxford Street. Combined, they recreate the street itself.
Designed at hat-trick design. Creative directors:
Jim Sutherland and Gareth Howat.
Two-for-one
Illustration
Celebrating sportswear company PUMA's involvement in African football, and their new boot design.
